Will the E-Trade baby keep on talking?
Oreo and its ad firm 360i took the prize for the night, moving quickly to let users know they can still nibble on cookies regardless of your power situation with an ad encouraging people to dunk in the dark . PBS, which was airing a new episode of Downton Abbey against the Super Bowl, reminded viewers #WeHaveDowntonPBS . So while millions of dollars flashed before the eyes of every Super Bowl viewer last night, companies that sank all that cash into traditional spots may have been annoyed to hear that some of the buzziest ad moments of the night never even made it to air.
Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]
The fate of the E-trade baby, one of the most famous and successful spokesbabies in advertising history, remains uncertain after the agency that created it, Grey New York, abruptly resigned the E-Trade account.
2013 Super Bowl
The Baltimore Ravens won, but the other big winners are the best Super Bowl 2013 Ads.
Fresh Ticker Symbols, Super Bowl Ad Mark New Dawn For RIM
To get one of the valuable ad slots available during the networks broadcast of the game, sponsors have been told they must buy time in other Fox Sports content, according to ad buyers.
Fox Ties 2014 Super Bowl Ads to Fox Sports 1 Sponsorship (Exclusive)
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Super Bowl Ads Get Last Curtain
Also shown is each model’s share of the total increase in prospects during the Kick-Off Show and Game.
Results for the Super Bowl ad analysis as well as the Best of 2012 Automotive Advertising report originated from the on-going Phoenix Automotive Brand and Advertising Tracker.
Recent Ad Tracking Research Names Hyundai, Mercedes, and Audi Automotive Super Bowl Winners
It would only get worse, but things were bad enough that farm organizations staged demonstrations in 1977 and 1978.
Oden: Dodge’s Super Bowl ad harkened back to troubled time
Now the program is taking its marketing message to national publications.
UK football program drops $15,000 on national print ad campaign