Here’s One Brand That’s Already Running Instagram Video Ads On Facebook And Twitter

(Which is one reason that particular length is no accident, despite Instagram CEO Kevin Systroms insistence that the length was an artistic decision.) Adds Kelly, with no hint of irony: It gives you a chance to tell a deeper story. But he thinks bigger brands may be especially interested in Instagram videos not only because of the length but the ability to edit them more than Vines. Were not as concerned with making things polished, but other brands may appreciate that, he says.
Source: http://www.forbes.com/sites/roberthof/2013/06/22/heres-one-company-thats-already-running-instagram-video-ads-on-facebook-and-twitter/

Where is video advertising more effective: TV, Online, or Both?

Then, it dropped 15% on its first day, ending at $8.50. It has tread water on day two .
Source: http://www.tubefilter.com/2013/06/28/tremor-ad-network-ipo/

Tremor Video Ad Network In The Red On First Day After IPO

Emergence of better technology/product, or if due to any reason the company could not able upgrade its product/technology to meet emerging technological challenges, can affect the company negatively. Future assumptions: (These are just assumptions and the company may perform totally different from these assumptions) Financial and operational assumptions: (assuming that the company performs very well in the future) Assuming that: 1.
Source: http://seekingalpha.com/article/1519932-ipo-review-tremor-video-offering-video-advertising-solutions

Tremor Video, First New York Advertising Technology IPO of 2013, Celebrates Public Debut on the New York Stock Exchange

| Business 2 Community Fri, Jun 28, 2013 8:00 PM EDT Print This is great news for marketers + agencies looking to leverage digital video in their online marketing campaigns. It seems that when it comes to driving engagement with a brand, digital video ads surpass TV ads by a lot.
Source: http://smallbusiness.yahoo.com/advisor/digital-video-vs-tv-ad-engagement-statistics-000029665.html

Digital Video Ads Win Over TV Ads in Awareness And Engagement [STUDY]

Digital Video Ads vs TV Ads

Comment As long as consumers prefer to watch major live events like the Super Bowl, World Cup or presidential debates on TV, it will remain a centerpiece of the media mix.
Source: http://www.imediaconnection.com/content/34485.asp

Digital Video vs. TV Ad Engagement: New Statistics

Digital Video vs. TV Ad Engagement: New Statistics image 158474

It is not particularly surprising that UK viewers were more comfortable with ad programming on TV, given the UKs longstanding comfortability with this medium, and the associated acceptance of ads as part of that landscape. But as TV and video-on-demand (VOD) viewing become available on mobile devices, consumers are developing new expectationsand less intrusive advertising is one of them.
Source: http://www.emarketer.com/Article/UK-Consumers-Ambivalent-Mobile-Video-Ads-More-Ad-Free-Options/1009993

Facebook Video Ad Expectations Applauded By Analysts

Digital Video Ads: Target Sections Targeting seems to be the biggest and secret aspect behind digital video ad success. When marketers determine whether to put more dollars toward digital video ads and by how much, targeting then becomes the only key.
Source: http://www.dazeinfo.com/2013/06/21/digital-video-ads-vs-tv-ads-2013-study/

Yahoo CEO Marissa Mayer puts video ads under spotlight in revamp

Mayer would not comment on the bid for Hulu.
Source: http://articles.timesofindia.indiatimes.com/2013-06-21/strategy/40118671_1_ceo-marissa-mayer-dailymotion-yahoo-home-page

UK Consumers, Ambivalent to Mobile Video Ads, Get More Ad-Free Options

The Wall Street Journal news department was not involved in the creation of this content. PRESS RELEASE June 27, 2013, 11:37 a.m.
Source: http://online.wsj.com/article/PR-CO-20130627-909718.html

IPO Review: Tremor Video, Offering Video Advertising Solutions

Instagram has more than 130 million monthly active users. Analyst Arvind Bhatia at Sterne Agee thinks video ads are becoming a rapidly growing market that will benefit Facebook.
Source: http://news.investors.com/technology/062113-660959-facebook-video-ads-with-instagram.htm

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